Oy! Quorum's recently released State of Government Affairs Survey reported that 55 percent of the respondents emailed their list either once per month, only when there’s a crisis, every three to 12 months or never. That. Is. Not. Good.
To borrow an expression from my previous boss, Dan Smith, grassroots advocacy is not a spigot that can be turned on and off. This means you can’t email your people only when you need them.
A tenet of a strong grassroots program is that your list of volunteers or members must be constantly nurtured, actively developed and regularly engaged.
We’re entering the time of year when many organizations back off from grassroots communication. After all, most state legislatures are out, Congress is more focused on the election and things are relatively quiet.
Don’t fall into that trap!
Every policy discussion I’ve been in recently concludes with the same refrain, “It’s going to be addressed during the lame duck.” This means that November and December are shaping up to be huge opportunities to move your federal priorities across the finish line.
You need to spend the next few months priming your volunteers/members for those moments. Be creative and develop tactics and mini-campaigns that keep your people engaged from now through election day and beyond.
Feel stuck? Let’s talk. It’s vital that you keep your list active and ready for what’s shaping up to be a wild end of the year.
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