Ahh, the end-of-year advocacy email. It’s the perfect time to write a long message to volunteers covering everything you worked on this...

Pixar’s Rule #16 exposes a mistake I see so many nonprofit organizations make. They describe their campaign issue in a way that makes...

RELEVANCE. I have conducted dozens of trainings on how to write highly effective emails, and relevance is always the star of the show....

Your lobby day is over. Your volunteers have gone home. And you might even get a good night’s sleep tonight. So, what comes next? Too...

PART 2 OF A 2-PART SERIES: Why you need a strong digital engagement program even when you have a great offline advocacy volunteer...